WHERE THE MAP TURNS BLUE

SORD frequently gets asked why their titanium pliers are worth $295. To begin, it's important to emphasize that SORD creates every product with a specific group in mind: the most...

Let me paint you a picture: You are 60 miles offshore in the middle of the Gulf of Mexico. It is calm as a lake, almost too calm for typical...

If you have checked into a social media app over the last two months, you will have seen that there has been a great number of wahoo being caught in...

One of your lures gets absolutely smashed by a Mahi-Mahi, it is the first pelagic species to hit your line, and you yell some choice words and scramble around trying...

There was a faint chill in the air, the kind where you are not sure if fall has officially hit or if your ac was turned down a little too...

Our boat eased to a crawl after a 100+ miles, 4+ hour run out to the floating oil rigs off the coast of Louisiana. All 900 horses took a much-needed...

There is no fish that I love catching more than a cobalt-blue striped meat missile aptly named a wahoo - which was brought on by their blistering runs after they...

One thing that we truly believe in here at SORD Fishing Products is that the details matter. Whenever we have listed a key detail, we have underline and bolded it....

I took a step outside my truck after parking on highway 30a and the stiff north wind from the most recent cold front greeted me immediately. It was one of...